- If you are not asking your prospects for planned gifts, someone else is.
- Eventually that "someone else" will steal cash gifts also.
- Cash-starved are the best times for planned giving.
- Those who even dabble in planned giving eventually earn 50% to 100% more than those who don't.
- The typical planned gift is 200 to 300 times the gift of a donor's largest annual gift.
- Planned gifts do not alter prospects' cash flow.
- Prospects are eager to make a planned gift but simply don't know how.
- Prospects making gifts through their will typically increase their annual support.
- Anyone can make a planned gift.
I added the emphasis to highlight the well-documented fact that some of the biggest objections to planned giving at local United Ways just aren't the case. The University of Arkansas website is a good one to look over (even for an Alabama fan) and if you hear of another David Hall out there in planned giving, let me know.