How to recognize your Legacy Society members is one of those tough challenges. People don't like you to spend money, but you want to recognize your donors as an example for others. After a good deal of experimentation (and some 1st rate failures) we have come up with a few ideas that have worked for us. If you click on the name of the first 2 items, it will open the PDF in a new window from Google Drive.
The Legacy Society Listing recognizes all of our donors who have given $1,000 or more to the endowment. We take this listing on all calls to prospects and you'd be amazed how they will look through the names and find other people they know. We produce this in house on 11x17 paper. Our graphics guru uses one of his many programs and if you want to know more, I'll ask him which one. The only cost for us are the color copies.
A Brochure Insert is very flexible and we produce these in house using Publisher. You can swap them out to fit the prospect you are visiting. We are trying to build a library of these inserts with a variety of different donor stories. I've never had a donor tell me we couldn't tell their story.
Finally, this is a 4 foot by 3 foot foam board listing the names of our Million Dollar Legacy Circle and Tocqueville Legacy Circle. We put it on an easel in a prominent place during events, dinners, etc. The names of the donors who have joined in the last year are underlined so they stand out. Any number of donors will look to see who they know and we always have a Champion standing nearby to talk about how they can join TLC or MDC. We outsource this project and I seem to remember that it cost $100 to produce, but we use it all year. If someone new joins during the year, we add a well crafted Post-It Note in the margins with an error pointing to where their name will go on next year's board.
